Follow our journey as we explore Africa and shed light on its creativity through our jewellery, clothing and homeware. They're keepsakes of modern African creativity, each telling a story about a different part of the continent.
"We Travel, Some Of Us Forever, To Seek Other States, Other Lives, Other Souls."
- Anaïs Nin
Handmade
Every product is handmade and tells the story of who made it, where it was made and what it is made with.
Integrity and Care
We care about all of our SOUL team and we profit share with our Cape Town staff and giveback to organisations and people close to our heart.
African sourced and manufactured
All products are made using materials sourced and manufactured sustainably in Africa in collaboration with African artisans.
Watch
Learn more about our story. Click the play button to watch.
Let customers speak for us
Feels so good to wear something cool that's made with heart and soul and is lekker local too! Perfect size if you like somewhat big ;). Hopefully see more large hoop variations in the future. (Fingers crossed)
The most beautiful little safari-chic decor! Absolutely love them and used them in our photo shoot.
I love my Marrakech earrings in smoke. Beautiful well made earrings. Looking forward to wearing them this summer.
Thank you so much can't wait to look fab in it 🥰
You guys made my day.
Excellent service with prompt delivery, follow up and personal touch which is priceless.
Quality excellent extremely well crafted.
Again a personal story adding more than a "commercial value" to the entire interaction.
Well done extremelyhappy 😊
I love these earrings. I wore them every day in the summer and they are the perfect accessory to add for the evening too.
Obsessed with the personalised bar necklace!
I bought it as a gift and was completely blown away by the product and the service. My family member is beyond stoked and wears it constantly. Such a beautiful and sentimental gift. I would 1000% recommend it to anyone.
I love it as it is such a statement piece and always draws attention!
I've been wearing my ring everyday. I really love it, as I usually struggle to find rings in my size, this ring is perfect because I can adjust the size.
I have 2 of these gorgeous rings that I wear together. They a handmade so each one is slightly different making them beautiful when worn together. As they are made from brass they are very affordable and easy to keep clean and shiny with a bit of lemon or lime juice.
i bought this for my bestie for her birthday and she absolutely LOVES it!!! thank you for the excellent service and such beautiful jewellery
I love this bracelet, it’s so versatile, it goes with everything, I can go casual or dress it up. Thank you SOUL for all your amazing designs and wonderful impact
Connect with us
Follow us on Instagram @soul_design_jewellery