Hi, I’m Abi, the founder and director of SOUL Design. I was born and raised in London, but with one foot always in Africa, a place that has always felt like home to me since I was little, and growing up coming here every year with my South African mother. I love discovering new places and people that inspire me, and Africa is filled with them.

After my art degree in the UK, I moved to Zambia to work for a vibrant textiles company in the heart of the African bush working with a team of over 100 artisans creating hand-painted textiles, this was followed by a number of years working in Safari lodge interiors, always working with local artisans as much as I could and sourcing materials all over Africa. Throughout this all, I would make jewellery and would sell it in the lodge shops - often beading pieces on a beautiful beach or working with a small women's group to create a small collection. I have always loved beads since I was little! Through my job in interiors and travelling Africa I soon connected with Fred in 2012 in Kenya after meeting him in a market and we started working on the brass-smithing side of our collection together.

Fast forward to today, and we have grown so much and now employ over 8 women in our studio in Kalk Bay and work with over 30 artisans (and counting) in Kenya.

We like to think of our pieces as keepsakes - mementoes of modern African creativity and pieces to treasure and take with you as you journey life.