Welcome
This is the home of Soul Design
Hi, I’m Abi, the original founder of SOUL Design. I was born and raised in London, but with one foot always in Africa, a place that has always felt like home to me since I was little, and growing up coming here every year with my South African mother. I love discovering new places and people that inspire me, and Africa is filled with them. Having lived in Malawi and Zambia, I now happily call Cape Town home.
Hi, I’m Vics and I started working behind the scenes with SOUL Design in 2018, and officially became partners with Abi in July 2020. This coincided with the opening of the SOUL Design retail boutique in Kalk Bay (in the middle of a pandemic no less) and the start of our soulful clothing journey that I initiated. I grew up in New Zealand, and went against the traffic when moving to South Africa with my South African husband in 2002 (also Abi’s cousin!). As it does with most people, Africa very quickly got into my blood and I have loved travelling and exploring the continent, more recently with three children in tow…My husband and I are avid collectors of gorgeous African pieces that we fill our own home with.
Together, we connect with talented artisans who we collaborate with to create SOUL designs, each handmade using local materials. They’re keepsakes of modern African creativity, each telling a story about a different part of the continent.
Made by Hand
Not by machines, not by assembly lines. Every piece passes through someone's hands — hands that know their craft, their materials, their continent. That's the story each piece carries with it.
Made with Integrity
We believe in taking care of the people who make what we make. Our Cape Town studio includes profit-sharing with our entire team so we all celebrate our wins, and we give back to the communities and causes closest to our heart. We also invest in coaching and mentoring our team to create a team that thrives. With Soul isn't just our name — it's how we do business.
Made in Africa
From the materials we source to the artisans we work with, everything begins and ends on this continent. We don't just draw inspiration from Africa — we invest in it, collaborate with it, and celebrate it in every piece.